What's Wrong?

What's Wrong?

The brand needed more engagement. There wasn’t enough content that made people stop, interact, or share their thoughts. No polls, no questions, no reason to join the conversation.

The brand needed more engagement. There wasn’t enough content that made people stop, interact, or share their thoughts. No polls, no questions, no reason to join the conversation.

What I think?

What I think?

Engagement comes from conversation. And what sparks conversation better than unpopular food opinions? The kind that makes you stop, think, and maybe even fight for your favorite dish.

Engagement comes from conversation. And what sparks conversation better than unpopular food opinions? The kind that makes you stop, think, and maybe even fight for your favorite dish.

What I Did.

What I Did.

I integrated the mascot into the visuals—enjoying food, reacting to opinions, and sharing his own takes—to create a more cohesive, engaging, and fun brand identity.